"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

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The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it termed "a macroeconomic environment that became more ...

Is traditional legacy TV -- national and local broadcast and cable -- really feeling better about its advertising performance this political advertising season? For certain, overall TV dollars ...