Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who most recently served as its CEO between 2008 and 2017, told analysts in 2016 that he didn’t want to rely on promotions and subsequently “discount or dilute the integrity of the brand.”
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Niccol has eliminated the role of global chief merchant and product officer held by Lyne Castonguay, a position created by ...
CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...
From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...
The shock announcement of Chipotle CEO Brian Niccol taking the helm of Starbucks following former boss Laxman ...
Starbucks Corp.’s new Chief Executive Officer Brian Niccol is wasting no time rearranging the company’s top ranks, undoing ...
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...
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