(Reuters) -Jeff Bezos-backed Perplexity AI has begun fundraising talks in which it is looking to more than double its valuation to $8 billion or more, the Wall Street Journal reported on Sunday. Perplexity has told investors it is looking to raise around $500 million in the new funding round,

Perplexity AI, backed by Nvidia and Jeff Bezos, seeks $500M in funding to double its valuation to $8B, boosting its AI tech and tackling legal challenges.

Perplexity AI, a Jeff Bezos-backed AI-powered search engine startup, has started fundraising talks that would result in its valuation of up to $8 billion or more. A report on Wall Street Journal indicated that the company relayed to investors the amount that it was trying to raise, which was around $500 million.