To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...