Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

Starbucks offers a wealth of cold drinks these days and it's easy to get overwhelmed. So, what's the flavor difference ...

In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

A popular local coffee chain is making a return to Downtown Sacramento in a spot formerly occupied by a much bigger rival.

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Several publications including CNN and The Wall Street Journal have confirmed that Starbucks will soon be pumping the brakes ...