Agency leaders share their five-year plans for future-proofing
This installment of Agency Advice asks bosses how they will ensure their businesses are in good shape and offer the right ...
Where creativity meets code: how the Bay Area’s heavyweights are fusing tech & marketing
San Francisco’s creative legacy and Silicon Valley’s tech prowess are more intertwined than ever – powering an ecosystem ...
Arthur Sadoun on media masterplan and the role of creativity to Publicis today
As the holding company upgrades its growth guidance again following a strong Q3, its boss tells us how it intends to maintain ...
McDonald’s confirms the McRib is back after series of ‘mistakes’
After dropping several “accidental” hints in a clever campaign from Leo Burnett, the chain has officially announced the ...
The Globe and Mail’s Tracy Day in conversation
Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media.
Goth music makes the perfect soundtrack for gen Z’s dystopian malaise
Songs from the genre have found an audience on Tiktok, says Rachel Tauwnaar of Ambassadors. If you’re curious to explore the ...
Opinion
Why the Beyoncé remake of my Levi’s ad shows great ideas last longer than we think
Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...
Ad of the Day: a mayfly tries to cheat death in Vienna
The Vienna Tourist Board spot marks the 150th anniversary of Vienna’s Central Cemetery, one of the largest in the world.
Omnichannel strategies: creating cohesive customer experiences
Discover how immersive, cohesive experiences within premium publisher environments can enhance user interaction - with Stephanie Himoff, EVP, global publishers, Outbrain & Robert Blanck, ...