According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

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The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it termed "a macroeconomic environment that became more ...

Is traditional legacy TV -- national and local broadcast and cable -- really feeling better about its advertising performance this political advertising season? For certain, overall TV dollars ...

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