The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

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Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

AT&T's logo will be "prominently displayed" on the F1 car, as well as driver and team member kits and media backdrops, ...

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According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

RMHC tapped NASCAR driver Bubba Wallace to help encourage customers to donate by rounding up the change on their McDonald's ...

With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the ...

A judge on Tuesday refused to dismiss a lawsuit by dozens of state attorneys general who alleged Meta violated consumer ...