Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

Unsure how to close 4th quarter deals? Discover successful B2B strategies to nurture your leads, accelerate sales ...

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

Recently, major artificial intelligence (AI) programs have made waves. And although ChatGPT has garnered the most headlines, other AI tools are quietly reaching independent content creators and brands ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...