Prime Video Sees Strong Streaming Growth In September Led By NFL & ‘Rings Of Power’
Led by Thursday Night Football and Lord of the Rings: The Rings of Power, Prime Video was up 12% from August in its share of TV usage, which was the largest monthly growth among the streamers. Rings of Power was the third most-watched streaming title in September with 4.3B viewing minutes, thanks in part to the launch of Season 2.