"We play a really important role helping people ask for help and give help in the world," GoFundMe CEO Tim Cadogan told The Associated Press. "We want to make sure that people can carry that with them, and communicate and express that, in the places where they spend time."

The products reflect GoFundMe's internal recognition that Gen Z's habits make social media an untapped source to drive charitable contributions.

New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations

New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations. The crowdfunding site hopes to meet digital natives in the online spaces.