The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...

Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers ...

Terry’s is experimenting with new products and different category entry points to chase growth - even if that means dropping ...

The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

Rebranding for the first time in 20 years, Trussell tapped into rich research and diagnosis to help engage people in need of ...

The hotel chain is expanding its digital partnerships, CRM tools and investing in its app, as it eyes “opportunity” presented ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...