Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage ...

New Delhi: An aggressive pricing with higher margins to retailers by Campa Cola, a brand owned by Reliance, has disrupted the ...

The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.

Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...

Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.

Through its fast-moving consumer goods sector - Reliance Consumer Products Ltd (RCPL) – Mukesh Ambani’s Reliance Industries ...

Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa ...

India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing ...

Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...

Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.