A search firm is looking for Norman's replacement to lead LIV Golf and among its preliminary calls was a college conference commissioner, who wasn't interested.

Greg Norman, the controversial CEO of LIV Golf, will transition to a new role with the league, per a Sports Business Journal Report.

At the recent Alfred Dunhill Links Championship, LIV Golf’s Yasir Al-Rumayyan, PGA Tour Commissioner Jay Monahan and DP World Tour Chief Executive Officer Guy Kinnings all took part in the DP World Tour event contested over three of the most famous venues in golf: St. Andrews, Carnoustie and Kingsbarns.

Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find a new chief executive officer to replace Greg Norman. According to one source with the league, Norman will remain part of the senior leadership team and would maintain a role similar to a commissioner.

Jon Rahm once hinted that LIV Golf CEO Greg Norman might need to step down for the sport to achieve harmony, and now there are reports suggesting this could become a reality.

Rex Hoggard talks about the reports around Greg Norman's position at LIV Golf and how a responsibility shift may affect the ongoing negotiations with the PGA Tour.

Greg Norman has served as the CEO of LIV Golf since the beginning. But it sounds like the Saudi-backed league is looking to make a change. According to a report from Josh Carpenter of the Sports Business Journal,

Greg Norman is expected to be replaced as CEO of LIV Golf, the organisation behind the breakaway Saudi-backed league, just months after Jon Rahm suggested he might have to step down

On the LIV Golf front, Norman is expected to remain in a senior role overseeing the league's day-to-day functions. However, LIV is clearly looking for a CEO with more business acu